We’re not completely naïve. We realize a quality employee like you probably has a few choices. Here’s what to look for when job hunting, especially in this industry:
- There are a number of SEO scams out there, and you don’t want to be a part of it. Before committing to a company look at their rating with the Better Business Bureau, make sure they are licensed and a legitimate business.
- If they sell a service related to Google, which most in this industry do, see if they are a Certified Google Partner like we are. Some SEOs set up shop in a city, will Rip Off a bunch of customers with a slick sales pitch, then move on to the next town, often without paying their employees, all because they cannot really do what they claim they can do. Google has a program to test businesses and make sure they are proficient in programs like AdWords. If a business has taken the time and effort to qualify (like we have) they aren’t going anywhere because they are probably good at what they do.
- Do they have a legitimate local address? For example, we are at 101 Convention Center Dr. Las Vegas, NV—prime real estate right by the strip, way up on the 9th floor of our building (great view by the way!) We’ve been here 9 years. If you run into an online marketer located, for example, in a residential area, in a tiny corner office with just a couple rooms, or you’ll even find some with a P.O. Box only, the chances might be higher that online marketer is a rip off.
- Check out their website. Is it a simple template? Or is it something professional and nice like ours? If they cannot take the time and effort to create a real professional business website, what are the chances they are really putting that time and effort into their customers?
- Last reason you should choose 411 Locals? Reviews are important, but you have to know what to look for. Unfortunately some sites like Rip Off Report, Blumenthal, Complaints Board and several others have made a living out of posting fake bad reviews then practically holding that business hostage. Did you know the guy who runs Rip Off Report is actually wanted in connection with conspiracy and racketeering stemming from his sites? There is even a reward for information leading to his whereabouts. So look at reviews, but also pay close attention to the replies, and if the review sounds legitimate or if it sounds like something a competitor would make up about another business, or something the owner of Rip Off Report might post to make some quick cash.