Creative Performance Manager

About the job

Creative Performance Manager (100% Remote | High-Volume Lead Gen)

411 Locals is hiring a Creative Performance Manager to lead our remote creative team and scale high-volume paid media operations serving 500+ home service SMBs across the U.S. If you excel in performance marketing, direct-response creative strategy, and connecting Meta Ads performance data to high-converting creative, this role is for you.

Key Responsibilities in Creative Strategy:

• Creative Team Leadership: Direct, coach, and manage a remote team of Creative Strategists and AI Creative Producers to maintain high output quality and hit strict deadlines.
• Performance Analysis: Regularly evaluate Meta Ads campaign data to answer why specific hooks convert, identifying winning creative patterns to lower overall CPL.
• Creative Testing & Strategy: Build and execute creative testing roadmaps (ad hooks, messaging angles, video concepts, offers) designed for local business lead generation.
• Cross-Functional Alignment: Collaborate with Paid Media Specialists and Campaign Managers to align creative production with overall media buying goals.

Core Performance Metrics & Systems:

• Key Performance Metrics: CPL (Cost Per Lead), CTR, CPC, CPM, Conversion Rate, Creative Fatigue.
• Platforms & Tools: Meta Ads Manager, AI-Powered Creative Workflows, Direct-Response Video & Static Ad Production.

Minimum Requirements:

• 8+ years experience in performance marketing, creative strategy, paid social, or direct-response advertising.
• 5+ years experience leading or managing creative, marketing, or performance teams.
• Deep expertise analyzing Meta Ads performance metrics and optimizing lead generation campaigns.
• Proven experience leading remote creative teams and high-volume testing environments.

Why Join Our Creative Performance Team:

• 100% Remote flexibility in a fast-growing performance marketing agency.
• High-impact leadership role directly influencing creative strategy across hundreds of active client accounts.
• Lead an innovative team leveraging AI-powered creative workflows.

Note: Only shortlisted candidates will be contacted.