About the Role

411 Locals is looking for a Creative Strategist who understands how to turn simple ideas into high-converting ads that drive real leads for small businesses.

This is not a “brand creative” role.

We’re looking for someone who can create scrappy, effective, conversion-focused ad creatives—especially video—designed to generate calls, form fills, and book jobs for local service businesses like roofers, plumbers, HVAC, and electricians.

Our clients operate on tight budgets, so your work must maximize performance, reduce CPL, and make every dollar count.

🎯 What You’ll Do

• Develop creative strategies for paid social campaigns (Meta, TikTok, YouTube) focused on lead generation
• Write high-converting scripts, hooks, and ad copy that speak directly to home service customers
• Create and iterate on video ad concepts (problem → solution → trust → call-to-action)
• Build and manage creative testing frameworks (A/B testing, hooks, angles, formats)
• Analyze performance metrics (CTR, CPL, conversion rate) and optimize creatives accordingly
• Work with editors and UGC creators to produce creatives at scale
• Use AI and automation tools (ChatGPT, creative generation tools, editing tools) to increase output and speed
• Adapt winning DTC-style creatives into local service, high-intent ads
• Collaborate closely with the PPC team to align creative with campaign performance

✅ What We’re Looking For

• 2–5+ years in performance marketing / creative strategy / paid social
• Proven experience creating ads that convert (not just look good)
• Strong understanding of:
• Direct-response marketing
• Hook development (first 3 seconds)
• UGC and low-fi video ads
• Experience working with:
• Meta Ads / TikTok Ads
• Lead generation funnels
• Ability to produce and iterate creatives quickly and consistently
• Strong copywriting and storytelling skills
• Comfortable working with small budgets and performance constraints
• Hands-on with tools like:
• Adobe Suite / CapCut / Canva
• AI tools (ChatGPT, etc.)

🚫 This Role Is NOT For You If:

• You focus mainly on branding or awareness campaigns
• You prefer high-budget campaigns with large production teams
• You are a full-time freelancer or influencer not interested in joining a team
• You don’t enjoy testing, iterating, and optimizing based on data

🌟 What Success Looks Like

• You consistently create ads that generate leads at a lower CPL
• Your creatives help turn views into real customers
• You can produce multiple winning angles quickly
• You bring a testing mindset and continuously improve performance

🤝 Why Join 411 Locals

• Work in a performance-driven environment where your ideas directly impact results
• Be part of a collaborative agency team, not working in isolation
• Gain exposure to multiple industries and campaigns
• Opportunity to grow into a senior creative or strategic role

Work Conditions & Compensation

• 100% Remote.
• Contract.
• Base salary.
• Bring your own device.

• Note: Only shortlisted candidates will be contacted for further evaluation.

Screening questions

• How many years of experience do you have creating video ads for paid social (Meta, TikTok, YouTube)?
  Ideal Answer: Minimum: 2
• Do you have proven experience working on campaigns where your creatives generated leads (calls, form fills, bookings)?
  Ideal Answer: Yes
• Approximately how many ad creatives (videos or variations) have you tested per month in your most recent role?
  Ideal Answer: Minimum: 20
• Do you have experience using AI tools (e.g., ChatGPT, CapCut AI, Midjourney, etc.) to create or optimize ad creatives?
  Ideal Answer: Yes
• What is your expected monthly compensation (USD)?
  Ideal Answer: Minimum: 1
• Have you created ad creatives for the US local businesses or home service industries (e.g., roofing, plumbing, HVAC, legal, etc.)?
  Ideal Answer: Yes

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*For other pipelines/passive – Outreach Message (LinkedIn / Email)

Hi [First Name],

I came across your background in paid social and performance creative, and I think you could be a strong fit for a role we’re building at 411 Locals.

We’re looking for someone who sits at the intersection of Meta Ads execution + creative decision-making—not just strategy, but hands-on impact.

The role focuses on:

• Reviewing AI-generated ad creatives (10–30 variations)
• Selecting the strongest ones based on performance potential
• Writing conversion-focused copy (hooks, primary text, CTAs)
• Launching and optimizing campaigns across multiple client accounts (home services)

Our clients are small businesses (roofing, HVAC, plumbing, etc.) with tight budgets, so success comes down to:
👉 Making the right creative decisions