About Us:
At 411 Locals, we empower small businesses worldwide through collaboration and innovation. Our mission is to provide simplified, effective, and affordable business services, enabling entrepreneurs to start, grow, and run their ventures with confidence. Join our team and be part of an environment that fosters growth, achieves results, and embraces constant innovation. Together, we create win-win-win outcomes for our customers, the company, and ourselves.
Qualifications:
- BA/BS or equivalent working experience.
- Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising.
- Some experience handling marketing budgets and forecasting/reporting results.
- Good written communication skills
- Detailed-oriented and organized
- Enjoys learning new things
Preferred Qualities (but not mandatory):
- Positive involvement with the SEO/PPC community
- Must stay on top of current trends and advancements in SEO/PPC technology
- Knowledge of Google AdWords and Microsoft Ad Center
- Knowledge of Google Analytics and Webmaster Tools
Responsibilities:
- Launch and optimize various PPC campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues based on KPIs and ROI
- Generating leads and sales using Facebook Ads
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Testing variations of ads to determine best performing
- Continuous monitoring of results and improving of ads
- Reporting of results of Facebook Campaigns
- Manage the strategy and setup of all paid campaigns.
Work Conditions:
The role is 100% remote, requiring effective communication with teams across different time zones. Regular virtual meetings and reporting sessions will be an integral part of the role. Flexible working hours with overlap for team collaboration may be required.
Key Performance Indicators:
- ROI and performance metrics of managed campaigns.
- Implementation and success rate of new strategies.
- Overall achievement of departmental goals and objectives.
411 Locals is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.