Head of Demand Generation (SMBs, Home Service Industry) I Competitive Base + Performance-Tied Revenue Share II Remote
Why Consider This Role?
This role offers true building autonomy. As our Head of Demand Generation, you will have complete ownership over crafting, packaging, and launching high-converting inbound engines for specific SMB trade verticals (such as paid media advertising for contractors and home services). Instead of managing external agencies or sitting in strategic advisory meetings, you will directly architect irresistible commercial offers, build conversion funnels, and drive qualified top-of-funnel leads straight to our closing team.
The Mandate
We are looking for a battle-tested, hands-on Head of Demand Generation to act as the primary architect of our inbound customer acquisition engine.
Reporting directly to executive leadership, you will turn our core digital advertising services into tailored commercial packages for high-value SMB verticals. You will own the full inbound campaign lifecycle—from pricing strategy and offer hooks (e.g., trial offers, performance guarantees) to landing page creation and ad execution—delivering a high-volume pipeline of qualified SMB leads directly into the hands of our outbound sales team.
What You Will Own
1. Niche Commercial Packaging & Offer Strategy
Vertical Offer Design: Package core digital services into hyper-targeted, irresistible offers for specific SMB trade niches (e.g., concrete contractors, home services).
Pricing & Positioning Mechanics: Develop high-converting pricing tiers, positioning frameworks, and promotional campaign hooks that resonate with small business owners.
2. Inbound Pipeline & Funnel Architecture
End-to-End Funnel Building: Design, build, and optimize complete inbound acquisition engines, including landing pages, digital ad campaigns, and campaign creative.
Top-of-Funnel Lead Engine: Generate a predictable, high-volume flow of qualified inbound sales inquiries, handing warm leads directly to our CRO and phone sales team to pitch and close.
3. AI Automation & Rapid Experimentation
Daily AI Workflows: Deploy modern AI tools (ChatGPT, Claude) to rapidly generate ad copy, build campaign calendars, refine positioning, and iterate messaging.
Data-Driven Optimization: Monitor cost per qualified opportunity, lead conversion rates, and campaign return on ad spend (ROAS) to continuously scale winning campaigns.
What We Expect
Proven GTM Execution: 5+ years of hands-on experience building inbound digital marketing engines, packaging commercial offers, and driving B2B/SMB customer acquisition.
Quantifiable Lead Output: A documented track record of launching niche commercial offers that resulted in high-volume, qualified inbound lead flow.
Technical & AI Proficiency: Daily expertise using modern AI workflows, funnel-building platforms, and performance marketing analytics.
High-Ownership Builder: An operator who builds, writes, sets up tracking, and executes directly—without relying on sub-teams or external agencies.
Why Top Talent Makes the Move
Pure Building Autonomy: Full freedom to design, test, and deploy inbound campaigns without agency friction or slow approval layers.
Direct Revenue Impact: Clear, visible ownership where your campaigns directly power the sales pipeline and commercial growth.
Competitive Compensation: Competitve base salary plus performance bonuses tied directly to qualified inbound lead volumes.
100% Remote: Flexible, asynchronous workflow designed for high-performing builders.
Apply now!