Go-to-Market Expert

We are hiring a battle-tested Go-to-Market Expert with a deep background in B2B sales or marketing, outbound pipeline generation, and commercial execution to scale our U.S. SMB customer acquisition engine. This is a hands-on, revenue-accountable builder role—not a brand marketing or theoretical strategy position. You will own the complete GTM lifecycle: sales enablement, lead generation, outbound prospecting frameworks, pricing strategy, and pipeline conversion. Combining direct B2B sales strategy with daily AI automation, you must have a proven track record of taking new offers to market and converting them into closed-won revenue. If you have personally built and scaled high-converting GTM engines with performance bonuses tied to pipeline creation, apply today.

Mission & Responsibilities

• Sales & Pipeline Engine Architecture: Design, launch, and optimize high-converting B2B sales and lead generation workflows targeting U.S. SMBs.
• Sales Enablement & Execution: Build outbound prospecting campaigns, sales pitch decks, closing scripts, and objection-handling playbooks to ensure high pipeline conversion.
• Commercial Positioning & Pricing: Translate customer insights and ICP analysis directly into offer packaging, competitive pricing models, and high-converting commercial messaging.
• AI-Driven Prospecting & Optimization: Deploy daily AI tools and automation to optimize lead scraping, personalized outbound sequences, competitive analysis, and rapid campaign iteration.
• Pipeline Metrics Ownership: Own top-of-funnel quota metrics—measuring success strictly on qualified pipeline generated, cost per qualified opportunity, and initial sales conversion rates.

Who This Is NOT For

• Brand Marketers: If your GTM experience is centered on PR, brand awareness, social media vanity metrics, or corporate communications without direct sales pipeline accountability, do not apply.
• Theoretical Strategists: If you advise from 30,000 feet, rely on massive agency budgets, or cannot personally write sales playbooks and execute outreach, this is not the right fit.
• Corporate Executives Removed from the Work: If you require large sub-teams, external agencies, or delegates to perform data analysis, workflow setups, and process optimization, this role is not a fit.

Ideal Candidate Qualifications

• Sales or Marketing & Commercial Foundation: Proven experience in B2B sales or marketing, sales engineering, business development, or commercial GTM leadership targeting U.S. SMBs.
• Proven Success Track Record: Documented history of launching products/services that resulted in measurable, closed revenue—not failed or stagnant GTM tests.
• Technical & AI Proficiency: Daily hands-on user of modern AI workflows (ChatGPT, Claude, automation tools) to accelerate sales outbound and marketing testing.

What We Offer

• 100% Remote Flexibility: Distributed operating environment focused purely on measurable business results and system performance.
• Outcome-Driven Compensation: Competitive base salary combined with performance bonus tied directly to margin improvement and revenue growth.
• Direct Executive Impact: Direct partnership with the CEO and executive leadership team, supported by full authority to optimize commercial processes.

About Us

411 Locals is a leading business services agency, established in 2007, that helps small businesses across the US attract new clients through digital marketing solutions. The company offers remote work options, promotes inclusivity, opportunity, and flexibility, creating an environment where team members are supported in achieving success.