We are looking for a Sales Funnel Refinement and Campaign Optimization Consultant to join our growing team.
About Us
At 411 Locals, our mission is to provide small businesses worldwide with simplified, effective, and affordable business services. We envision a world where entrepreneurs can start, grow, and run their ventures with confidence. As an ambidextrous group of companies, we continuously improve existing services while venturing into new markets.
Objective:
The primary objective of this scope of work is to refine the sales funnel and flow, including giving best practices to optimize PPC (Pay-Per-Click) campaigns across various platforms to generate leads effectively, and provide necessary training to the team. The scope will have a commitment of maximum 15 hours per week.
Initial Assessment
- Conduct a comprehensive assessment of the current sales funnel structure, including lead acquisition, nurturing, and conversion stages.
- Analyze existing PPC campaigns across different platforms (e.g., Google Ads, Facebook Ads) to evaluate performance and identify areas for improvement.
- Review target audience demographics, keywords, ad creatives, landing pages, and conversion tracking methods.
Sales Funnel Refinement
- Work closely with the sales and marketing teams to refine the existing sales funnel based on the assessment findings.
- Identify potential bottlenecks or gaps in the funnel and propose solutions for optimization.
- Develop strategies to enhance lead qualification, nurture prospects effectively, and streamline the conversion process.
Sales Funnel Optimization
Lead Qualification Enhancement:
- Review and refine lead qualification criteria to ensure alignment with ideal customer profiles and sales objectives.
- Develop standardized lead scoring methodologies to prioritize high-quality leads for further engagement.
- Provide guidance on effective communication strategies to qualify leads efficiently and effectively.
2. Nurturing Strategies Development:
- Create personalized nurturing sequences tailored to different stages of the buyer’s journey.
- Advise on tieing in email automation workflows and drip campaigns to deliver relevant content and offers based on prospect behavior and interests.
3. Conversion Process Streamlining:
- Identify friction points in the funnel and streamline the user experience to reduce drop-off.
4. Sales Team:
- Support sales representatives in managing and closing leads through the sales pipeline.
Conclusion and Handover
- Summarize key findings, successes, and recommendations from the consultancy period.
- Ensure a seamless handover of responsibilities and knowledge transfer to the internal team for continued management of sales funnels and lead-gen campaigns.
- Provide final documentation, reports, and resources for future reference and ongoing optimization efforts.
Team Training and Knowledge Transfer
- Conduct training sessions for the internal team on sales funnel optimization best practices, campaign management techniques, and platform-specific strategies.
Consultation and Support
- Offer ongoing consultation and support to address any questions, concerns, or challenges related to sales funnel refinement and campaign optimization.
- Respond promptly to queries and provide timely assistance via email, or video conferencing as needed.
Company Values
Get Stuff Done, Deliver Results, Own It!
Directly Communicate, Fiercely Collaborate
Innovate Always and in All Ways
Domain Experts, Company Experts
Growth: Customers, Company, People
At 411 Locals, we are committed to fostering the growth and development of our employees. We provide clear career paths and advancement opportunities for both non-sales and sales roles. We believe in recognizing and rewarding exceptional performance and dedication.
Join 411 Locals and empower small businesses globally. Experience a collaborative and innovative environment that fuels growth. Achieve meaningful results and create a future where everyone wins.
To apply, please submit your resume outlining your relevant experience. We look forward to reviewing your application!
Note: Only shortlisted candidates will be contacted for further evaluation.